Every breakthrough innovation begins with a simple question: "Why?". In the world of consumer products, that question has never been more crucial. Today's consumers don't just buy products - they invest in trust, authenticity, and purpose.
The global supplements market faces a critical challenge: according to recent studies, over 25% of consumers express doubts about product authenticity.Similarly, sports merchandise struggles with counterfeit products worth billions annually. These aren't just statistics – they represent broken promises and eroded trust.
When premium supplement brand Thorne faced this trust challenge, the solution required thinking beyond traditional authentication methods. The answer wasn't in adding more security features - it was in reimagining the entire consumer-product relationship.
The TruePixel solution, developed through collaboration between ProQure and HP, represents more than just an authentication system. It embodies a fundamental shift in how brands can build trust:
Insports, authenticity takes on a different meaning. The Rootree's Las Vegas Aces' connected packaging gameday initiative demonstrates how digital innovation can transform passive consumers into engaged community members.
This collaboration with Rootree transcends traditional sports merchandising:
This evolution in packaging technology signals a broader shift in consumer expectations. Brands that understand this aren't just selling products - they're building trust experiences and community spaces.
Key Trends Shaping the Future
We're honored to be nominated alongside remarkable innovators in the 2025 PAC Global Awards. From AB InBev's Corona Cero revolutionizing non-alcoholic beverages, to Unilever's DOVE and Venus Beauty collaboration reimagining personal care, to Wolf Spirit and Corby Spirit's premium spirit packaging innovations – each nominee brings unique excellence to the industry. Whether it's The Coca-Cola Company's sustainable solutions, Kellanova & Pringles' consumer-centric designs, or the distinctive approaches of Luxco's George Remus Bourbon, Underrated Club & Golf Pride, OCIIO 凹玺, and Save-On-Foods – this diverse community of nominees demonstrates how packaging innovation transcends individual sectors to create meaningful impact across the entire consumer experience.
As we advance into 2025 and beyond, the convergence of physical products and digital experiences will continue to accelerate. The PAC Global Awards nominations recognize not just technological achievement, but a fundamental shift in how brands build relationships with consumers.
The potential for connected packaging extends far beyond current applications. We're seeing emerging use cases in:
The future of connected packaging isn't about technology – it's about trust. Whether through advanced authentication systems or community-building experiences, successful innovations will be measured by their ability to strengthen the bond between brands and consumers.
