At ProQure, we’re proud to announce that our innovative NFC IC PQ201-S has been recognised at the NFC Forum 2024 Innovation Awards!

In this article, we’ll break down the distinctions and explore how choosing the right type of QR code can maximise your campaign’s impact, improve customer engagement, and deliver granular insights.

Picture this: a world where every product whispers its story. Where its origins, materials, and impact are laid bare, fostering trust and building a sustainable future.

Imagine a world where your product has its own ID, a transparent record of its journey from raw materials to end-of-life.

A Digital Product Passport (DPP) is a digital document that tracks key information about a product's lifecycle, enhancing transparency, compliance, and sustainability for producers, consumers, and stakeholders. As the EU prepares to roll out DPP regulations, businesses can leverage this tool to stay ahead by offering informed choices and supporting product longevity.