At ProQure, we’re proud to announce that our innovative NFC IC PQ201-S has been recognised at the NFC Forum 2024 Innovation Awards! This prestigious recognition, awarded during the NFC Forum’s European Member Meeting in Nice, France, highlights our commitment to pushing boundaries in the intersection of the physical and digital worlds.
Winning the NFC Forum Innovation Award is a moment of great pride for the entire ProQure team. It’s not just an industry recognition—it’s a testament to our relentless dedication to developing technology that drives value for brands while enhancing security in a rapidly changing world.
The PQ201-S, our revolutionary Type 2 NFC tag, embodies this mission. Designed specifically for intelligent packaging, it integrates our proprietary chip design and cloud-based authentication, combined with cutting-edge Physical Unclonable Function (PUF) security. This technology ensures robust protection against counterfeiting and digital threats, giving brands the confidence to connect with consumers in a secure and seamless way.
“Our mission has always been to help brands take control of their own direct-to-consumer channels.” says Ami Barda, ProQure’s CEO. “This award is a significant validation of our efforts and reflects the exceptional work of our team and the strong partnerships we’ve built worldwide. We’re honoured by this recognition and excited to continue driving innovation that empowers brands and elevates security standards.”
At ProQure, we are committed to leading the Phygital revolution—where the physical meets the digital. With products like the PQ201-S, we are transforming everyday items into digital platforms that allow brands to create stronger connections with their consumers. Our cloud platform not only provides enhanced consumer experiences but also offers new, secure ways for brands to engage directly, especially as third-party cookies become a thing of the past.
As a leader in contactless technologies, we are continually pushing the boundaries of what NFC and other advanced solutions can achieve.
This award is just the beginning. We are excited to continue working with our partners, pushing the boundaries of NFC technology, and delivering solutions that meet the evolving needs of brands and consumers alike. With security, innovation, and customer experience at the heart of what we do, ProQure will keep driving forward to shape the future of intelligent packaging.
Thank you to the NFC Forum for this recognition and to our clients and partners who inspire us to keep innovating!
To learn more about our award-winning PQ201-S and other innovative solutions, get in touch by clicking the “Book a Demo” button below. We’re always excited to evaluate how we can help companies driving change and be at the forefront of technology.
If you’re interested in learning more about the NFC Forum’s 2024 Innovation Awards and the recognition of ProQure’s PQ201-S, here are some additional resources: