TruePixel is a product authentication solution that offers a live security layer reflecting a brand's unique identity. It enables consumers to authenticate products easily and securely. TruePixel is a cost-effective solution easily integrated with any digital printing process
Security & Alerts
The solution has a high threshold security level, providing access to meaningful insights, including fraud alerts, product diversion and crowd-sourced reporting.
Cost Effective
TruePixel is the most cost-effective multi-factor authentication solution designed to protect the integrity of quality products at any scale.
App Free
TruePixel does not require the common download of native apps and provides consumers instant access to intuitive authentication and brand experience.
Branded CX
Every symbol is designed to be an extension of the product and brand, making it simple for consumers to recognise and trust.
case study
DOJA Exclusive
BRAND NAME
Doja Exclusive
INDUSTRY
Premium Cannabis
Doja Exclusive is a highly renowned cannabis brand in California. It's trendy among celebrities and street culture, making it an attractive target for counterfeiters. TruePixel offers Doja customers a safe and reliable way to purchase the product, ensuring a consistent and authentic product experience while safeguarding the brand's reputation.
how it works
Deliver a seamless product authentication experience
Scan the smart label
To launch the authentication experience, the consumer simply scans the serialized QR code located next to the authentication symbol - without the need for any app download
Match the symbol
The consumer matches the symbol on the package with one of the four options on the screen to verify the product's authenticity
Enjoy a contextual experience
After the consumer's product is authenticated, they are directed to a branded customer experience that delivers a memorable and exciting "Phygital" experience
security alerts
Get real-time alerts and insights on any suspicious scan activity
If our algorithm identifies any suspicious scanning activities, our system will immediately alert you. This will enable you to take prompt and effective measures to protect your brand and your customers
Ready to start?
Book a demo with one of our smart product specialists today.
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